TEDtalk: How Great Leaders Inspire Action

Simon Sinek uncovers the impacts of a good leader and one who can truly inspire others to act. Coming from a world of a high volume of big data and this booming innovative society, Sinek uses examples of corporate brands to reveal the impacts they can have in our lives, such as Apple and Southwest.

The key part of his message is “people don’t buy what you do, people buy why you do it”.